Franco
Senior Product Engineer • Engineering Manager
📍 Florianópolis, Brazil
📞 +55 (48) 98818-3286
Summary
Senior Product Engineer with 5+ years of experience designing and delivering high-impact, market-leading digital products. Specialized in AI/ML integration, data-driven growth strategies, and software architecture for scalable solutions.
Experienced at implementing strong engineering team standards, upholding code quality, and driving innovation through metrics-driven development. Led a 9-person engineering team, actively contributing to high-performance and collaborative development environments.
Proven track record of building scalable, maintainable solutions across Web3, SaaS, and AI—consistently focused on performance and product market fit. Strategic advisor for digital nation-building solutions and network states development.
Languages (C2)
Key Achievements
Quality as a service for global-wide teams since my 18s
Hackathon Champion
4x Winner
Winner of both national and global Ethereum hackathon prizes, demonstrating exceptional innovation in Web3 development
Enterprise Scale
L'ORÉAL NEW YORK
Frontend Engineer serving the full range of US public through high-traffic e-commerce platforms for major beauty brands
Streaming Platform
100K+ Users
Frontend Engineer at FINCLASS, a Netflix-like streaming platform delivering educational content to over 100,000 users
Tech Leadership
CTO • Team Lead
Proven leadership as CTO, Tech Leader, Frontend and FullStack Engineer across multiple high-impact projects
Web3 Co-Founder
UNISWAP Client
Co-founded a Web3 software agency, delivering cutting-edge solutions for industry leaders like UNISWAP
Global Collaboration
Since Age 18
Extensive experience working in multi-cultural teams since age 18, delivering quality solutions for global-wide teams
You may be interested in knowing I am specialized in:
AI for Businesses
Have AI-enhanced product journeys: get up to date to the latest technologies in the market with ease. I help teams to deliver value while following innovative product roadmaps. I have built AI/ML + TypeScript SDKs and am certified in AI for Businesses, having awareness of key aspects of AI implementation in businesses.
Data-driven Growth
Metrics that nurture product teams and stakeholders for realistic feedback loops. Drive your product / company growth through data insights, not through assumptions. I leadered data-driven strategies for L'Óreal products and for engineering teams. Grow team's and stakeholders awareness.
Solutions Architecting and
Software Engineering
Designed and shipped multiple component libraries, e-commerces, Landing pages, PLPs, PDPs, Blockchain and payments integrations, etc. Create responsive user journeys and nurture them from customer feedbacks alongside with me. My background includes strategical advising on technical challenges of digital nation-building solutions.
Core Technologies
Featured Expertise
Core Competencies
TypeScript • Frameworks
Full-stack development with modern frameworks and type-safe applications
AI / ML
Artificial Intelligence integrations and machine learning solutions
DeFi • Blockchain
Decentralized finance applications and blockchain solutions
Web Experiences
User experience optimization and accessible web applications
Security • Auth
Secure application development and authentication systems
Product Growth
Product leadership and team management for scalable growth
Technical Expertise
Testing
Unit, Integration and E2E
Performance
Monitoring and Optimization
Design Systems
Component Libraries
API and DevOps
Infrastructure and APIs
Education • Certifications
Bachelor's Degree
Information Systems
Federal University of Saint Catherine
Jan 2019 — Dec 2022 • Florianópolis
Professional Certification
AI Strategist for Businesses
Specialized certification in AI strategy and implementation
Past Professional Experiences
Senior Full Stack Engineer
Sep 2022 — Mar 2025BLOCKFUL • Florianópolis, Brazil (Hybrid)
- • Drove technical execution of multiple Web3, DeFi, and AI projects for clients such as UNISWAP and ENS
- • Contributed to product roadmap planning by breaking down business requirements into actionable engineering tasks
- • Implemented CI/CD pipelines and automated testing, ensuring code quality and deployment reliability
- • Maintained transparent reporting on project progress and delivery metrics for stakeholders
- • Mentored engineers in best practices, code reviews, and knowledge sharing
Frontend Engineer
Oct 2019 — Dec 2021L'ORÉAL NEW YORK • Florianópolis, Brazil (Hybrid)
- • Developed high-traffic e-commerce platforms for leading US brands (Maybelline, Essie, Garnier, Cerave)
- • Collaborated with product managers and design teams to prioritize features and implement analytics
- • Achieved 75%+ unit test coverage and full WCAG 2.0 accessibility compliance
- • Worked in agile, multicultural teams to deliver projects on schedule
Front End Engineer
Dec 2021 — Jun 2022GRUPO PRIMO (Finclass and Staage) • São Paulo, Brazil (Remote)
- • Delivered features for streaming/edtech platform serving 100,000+ users
- • Built modular social network features using A/B testing and user analytics
- • Migrated legacy codebases from JavaScript to TypeScript
- • Partnered with cross-functional teams to ensure seamless feature delivery
Featured Projects
A showcase of innovative solutions and creative implementations
NameHash
Fullstack engineer for an innovative NFT marketplace integrating AI/ML, blockchain, and advanced 3D web technologies. Built interactive UI, 3D CSS animations, dynamic OpenGraph images, TRPC APIs, smart contract oracles, and crypto payment flows—delivering a seamless, step-by-step Web3 UX for domain registration.
![Cerave [New York | United States]](/cerave.png)
Cerave [New York | United States]
Built the Cerave US website from scratch, achieving 75% unit test coverage and full WCAG 2.0 accessibility. Implemented robust web components and data-layer comms, collaborating in diverse Scrum teams using Vue.js, Jest, and modern web tech.
Finclass
Delivered new features and maintained a streaming edtech platform serving 100,000+ users, focused on scalable front-end and strong user engagement. Built modular social network features, modernized codebase to TypeScript, and collaborated across teams for seamless, high-impact releases.
![Maybelline [New York | United States]](/maybelline.png)
Maybelline [New York | United States]
Maintained and improved Maybelline's US e-commerce with 75% unit test coverage and full WCAG 2.0 accessibility. Led web component and data-layer enhancements, collaborating in multicultural Scrum teams using Vue.js, Jest, and modern web tech.
![Essie [New York | United States]](/essie.png)
Essie [New York | United States]
Built and maintained Essie's US e-commerce platform with 75% unit test coverage and 100% WCAG 2.0 accessibility compliance. Led data-driven UI improvements and collaborated with multi-cultural teams, using Vue.js, Jest, and modern web tech.
Zuzalu's Trustful Plug-in
Tech leader for the integration of Trustful into Zuzalu, enabling secure reputation and identity for ZuCities globally. Zuzalu—supported by Vitalik Buterin—connects leading-edge technologies with a handpicked global community to shape the cities of the future.
![Agro Bayer [Brazil]](/bayer.png)
Uniswap Governance Security Platform
Developed a governance security platform for Uniswap, featuring DAO insights and on-chain analytics. Built using Next.js and blockchain data ingestion to enhance security and transparency.
![Garnier [New York | United States]](/garnier.png)
Garnier [New York | United States]
Maintained and developed new features for Garnier's US e-commerce, achieving 75% unit test coverage and full WCAG 2.0 accessibility compliance. Enabled seamless data-layer communication and contributed to robust, scalable frontend infrastructure.
Let's Connect
Ready to bring your next project to life? Let's discuss how we can work together.